A creative alliance that speaks the language of contemporary hospitality
Viero Decoratives strengthens its partnership with Simone Micheli, a multi-award-winning architect and internationally renowned designer, by taking part in the new project THAT’S the point, luxury suite. The installation will be on stage from 8 to 10 October 2025 in Rimini, within the major trade fair InOut – The Hospitality Community, Italy’s leading event for the hospitality industry.
HALL D2 will become the exceptional stage for an immersive installation that expresses the language of the Tuscan architect, whose works—over more than thirty years of practice—stand out for their attention to the environment and sustainability, the union of aesthetics and functionality, and a strong design identity rooted in a humanist background.
A three-dimensional, multi-sensory project
The installation—conceived by Simone Micheli with art direction by visual designer Roberta Colla and developed by Simone Micheli Architectural Hero—guides visitors through a three-dimensional and multi-sensory universe, where light, forms and materials narrate a new, future-oriented vision of hospitality.
This visionary project unfolds across 900 m², including 200 m² dedicated to a luxury suite, complemented by a lounge area for networking and a temporary bookstore with a museum-like mood.
The Viero Decoratives contribution: scenographic walls and bespoke material craftsmanship
Within this environment—designed to surprise, move and create value—Viero Decoratives joins as a partner for the creation of the project’s imposing, scenographic walls.
For the occasion, Viero Decoratives proposes the Moon Craters effect in a new total-white version. Created with VXF and Vixalit 500 lime-based products, the effect—known for its matte, tactile appearance—has been customised for the client in RAL 9016. The result is sophisticated and contemporary, yet poetic, reinterpreting the captivating pattern of lunar craters in an evocative, pure white.
The team and on-site application
The application—designed by the Viero Decoratives team, which includes decorators Fabrizio Da Prato and Angelo Marino—will be executed in the days leading up to the opening of the fair by two skilled Tuscan applicators, partners of Viero Decoratives: Carlo Zuozo and Tony Mattina.
Watch the tutorial video and get in touch
Are you a professional eager to bring the Moon Craters effect to your walls?
Explore the dedicated pages on our website and, by watching the tutorial video, discover every step of the classic version of this effect: our decorators guide you through creating a wall with powerful aesthetic and emotional impact.
More questions? Contact us for full information about our products and the world of Viero Decoratives.
