{"id":7775,"date":"2025-07-02T10:03:01","date_gmt":"2025-07-02T08:03:01","guid":{"rendered":"https:\/\/www.vierodecoratives.com\/?p=7775"},"modified":"2025-07-02T10:03:04","modified_gmt":"2025-07-02T08:03:04","slug":"rusten-finish-nova-rust-effect-for-outdoor-surfaces","status":"publish","type":"post","link":"https:\/\/www.vierodecoratives.com\/it\/inspiration-and-trends\/rusten-finish-nova-rust-effect-for-outdoor-surfaces\/","title":{"rendered":"Product Evolution. Rusten Finish Nova \u2013 The Rust Effect for Outdoor Surfaces"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Our iconic Rusten Finish evolves into <strong><a href=\"https:\/\/www.vierodecoratives.com\/it\/prodotti\/rusten-finish\/\" data-type=\"link\" data-id=\"https:\/\/www.vierodecoratives.com\/it\/prodotti\/rusten-finish\/\">Rusten Finish Nova<\/a><\/strong>: a new formulation by Viero Decoratives, specifically developed for <strong>outdoor applications<\/strong> and enhanced <strong>technical performance<\/strong>.<br>More resistant, more opaque, and faster to apply, <strong>Rusten Finish Nova<\/strong> is a striking rust-effect finish designed for <strong>architects, decorators, and designers<\/strong> seeking impactful decorative solutions \u2014 now not only for interiors, but also for facades and external surfaces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2021\/11\/rusten-effect-viero-paints-1024x538.jpg\" alt=\"rusten effect viero decoratives\" class=\"wp-image-1276\" srcset=\"https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2021\/11\/rusten-effect-viero-paints-1024x538.jpg 1024w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2021\/11\/rusten-effect-viero-paints-300x158.jpg 300w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2021\/11\/rusten-effect-viero-paints-768x403.jpg 768w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2021\/11\/rusten-effect-viero-paints-700x368.jpg 700w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2021\/11\/rusten-effect-viero-paints.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Rusten Finish Nova. Rust Effect for Outdoor Surfaces<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rusten Finish Nova \u2013 The Indoor &amp; Outdoor Oxidized Evolution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While preserving the visual charm of the original Rusten Finish, the new version introduces important technical improvements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UV resistance<\/li>\n\n\n\n<li>Water-repellent and washable<\/li>\n\n\n\n<li>Suitable for both indoor and outdoor applications<\/li>\n\n\n\n<li>Soft-touch finish with a velvety look and feel<\/li>\n\n\n\n<li>Smoother and more even texture, thanks to less visible mica particles<\/li>\n\n\n\n<li>Improved coverage and shorter drying\/application times<\/li>\n\n\n\n<li>Greater creative potential: ideal for layering and chromatic interplay<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These enhancements make <strong>Rusten Finish Nova<\/strong> a <strong>high-performance outdoor rust-effect finish<\/strong>, perfect for those seeking the right balance of durability, resistance, and expressive freedom in decorative surfaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2021\/10\/rusten-decorative-finish-viero-1024x683.jpg\" alt=\"rusten Water-based enamel enriched with mica\" class=\"wp-image-1124\" srcset=\"https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2021\/10\/rusten-decorative-finish-viero-1024x683.jpg 1024w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2021\/10\/rusten-decorative-finish-viero-300x200.jpg 300w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2021\/10\/rusten-decorative-finish-viero-768x512.jpg 768w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2021\/10\/rusten-decorative-finish-viero-700x467.jpg 700w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2021\/10\/rusten-decorative-finish-viero.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Rusten Finish Nova \u2013 The Indoor &amp; Outdoor Oxidized Evolution<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Recommended Application Techniques for Enhanced Transparency Effects<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To maintain the creative potential for <strong>layering, transparency, and color depth<\/strong>, the Viero Decoratives technical team recommends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diluting Rusten Finish Nova by 10% with clean water<\/li>\n\n\n\n<li>Lightly misting the surface with water before application to <strong>slow down drying<\/strong> and enable a <em>wet-on-wet<\/em> effect<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This allows for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visualizing the final effect within 10\u201315 minutes<\/li>\n\n\n\n<li>Overlapping color layers to enhance contrasts or soften overly intense tones<\/li>\n\n\n\n<li>Achieving a soft-touch, velvety finish with drying times of about one hour<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The color variations introduced with Rusten Finish Nova have been <strong>carefully recalibrated<\/strong> to ensure harmony and richness across applications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rust Effect for Exteriors \u2013 A New Aesthetic Opportunity for Architecture<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most significant advancements is the ability to now use the <strong>rust effect<\/strong> for <strong>facades and architectural exteriors<\/strong>, thanks to the product\u2019s excellent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UV and washout resistance<\/li>\n\n\n\n<li>Long-lasting protection<\/li>\n\n\n\n<li>Strong water repellency<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In combination with <strong><a href=\"https:\/\/www.vierodecoratives.com\/it\/prodotti\/e-brezza\/\" data-type=\"link\" data-id=\"https:\/\/www.vierodecoratives.com\/it\/prodotti\/e-brezza\/\">E-Brezza<\/a><\/strong> (now optimized for outdoor performance), it is possible to decorate even <strong>large-scale surfaces<\/strong> with innovative textured finishes, while maintaining a strong decorative and creative identity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contact us to learn more!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, <strong>Rusten Finish Nova<\/strong> marks a major evolution of our iconic rust-effect product. It preserves its <strong>artistic soul<\/strong> while offering <strong>enhanced technical performance<\/strong>. Only minimal adjustments to the application technique are needed to maintain the unique, expressive nature of the finish. Need more information, technical support or creative guidance? <strong><a href=\"https:\/\/www.vierodecoratives.com\/it\/contatti\/\" data-type=\"link\" data-id=\"https:\/\/www.vierodecoratives.com\/it\/contatti\/\">Get in touch with us<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viero Decoratives is the strategic partner for architects and interior designers working in the luxury sector, thanks to the excellence of its products and a unique, unmistakable blend of innovation, craftsmanship, aesthetics, and attention to raw materials that has always driven the brand\u2019s vision.<\/p>\n","protected":false},"author":6,"featured_media":1276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[344,343,333,292,65],"class_list":["post-7775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-and-trends","tag-rust-effect-for-outdoor-surfaces","tag-rusten-finish-nova","tag-setae-lucensis","tag-strategic-partner-for-architects-and-interior-designers","tag-viero-decoratives"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/posts\/7775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/comments?post=7775"}],"version-history":[{"count":3,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/posts\/7775\/revisions"}],"predecessor-version":[{"id":7778,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/posts\/7775\/revisions\/7778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/media\/1276"}],"wp:attachment":[{"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/media?parent=7775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/categories?post=7775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/tags?post=7775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}