{"id":7856,"date":"2025-10-06T12:52:27","date_gmt":"2025-10-06T10:52:27","guid":{"rendered":"https:\/\/www.vierodecoratives.com\/?p=7856"},"modified":"2025-10-06T12:53:53","modified_gmt":"2025-10-06T10:53:53","slug":"viero-decoratives-simone-micheli","status":"publish","type":"post","link":"https:\/\/www.vierodecoratives.com\/it\/events\/viero-decoratives-simone-micheli\/","title":{"rendered":"Viero Decoratives partners with Simone Micheli at InOut: the \u201cTHAT\u2019S the point\u201d luxury suite"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">A creative alliance that speaks the language of contemporary hospitality<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Viero Decoratives strengthens its partnership with <a href=\"https:\/\/www.simonemicheli.com\/\" data-type=\"link\" data-id=\"https:\/\/www.simonemicheli.com\/\" target=\"_blank\" rel=\"noopener\">Simone Micheli<\/a>, a multi-award-winning architect and internationally renowned designer, by taking part in the new project <strong>THAT\u2019S the point, luxury suite<\/strong>. The installation will be on stage <strong>from 8 to 10 October 2025 in Rimini<\/strong>, within the major trade fair<a href=\"https:\/\/www.inoutexpo.it\/it\" data-type=\"link\" data-id=\"https:\/\/www.inoutexpo.it\/it\" target=\"_blank\" rel=\"noopener\"> <strong>InOut \u2013 The Hospitality Community<\/strong><\/a>, Italy\u2019s leading event for the hospitality industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HALL D2<\/strong> will become the exceptional stage for an <strong>immersive installation<\/strong> that expresses the language of the Tuscan architect, whose works\u2014over more than thirty years of practice\u2014stand out for their attention to the environment and <strong>sustainability<\/strong>, the union of <strong>aesthetics and functionality<\/strong>, and a strong design identity rooted in a <strong>humanist background<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/04\/Larchitetto-Simone-Micheli-_photo-Maurizio-Marcato-682x1024.jpeg\" alt=\"\" class=\"wp-image-6817\" style=\"width:1130px;height:auto\" srcset=\"https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/04\/Larchitetto-Simone-Micheli-_photo-Maurizio-Marcato-682x1024.jpeg 682w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/04\/Larchitetto-Simone-Micheli-_photo-Maurizio-Marcato-200x300.jpeg 200w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/04\/Larchitetto-Simone-Micheli-_photo-Maurizio-Marcato-768x1153.jpeg 768w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/04\/Larchitetto-Simone-Micheli-_photo-Maurizio-Marcato-1023x1536.jpeg 1023w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/04\/Larchitetto-Simone-Micheli-_photo-Maurizio-Marcato-1364x2048.jpeg 1364w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/04\/Larchitetto-Simone-Micheli-_photo-Maurizio-Marcato-700x1051.jpeg 700w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/04\/Larchitetto-Simone-Micheli-_photo-Maurizio-Marcato-scaled.jpeg 1705w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><figcaption class=\"wp-element-caption\">Simone Micheli<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A three-dimensional, multi-sensory project<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The installation\u2014conceived by <strong>Simone Micheli<\/strong> with <strong>art direction<\/strong> by visual designer <strong>Roberta Colla<\/strong> and developed by <strong>Simone Micheli Architectural Hero<\/strong>\u2014guides visitors through a <strong>three-dimensional and multi-sensory universe<\/strong>, where light, forms and materials narrate a new, future-oriented <strong>vision of hospitality<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This <strong>visionary project<\/strong> unfolds across <strong>900 m\u00b2<\/strong>, including <strong>200 m\u00b2<\/strong> dedicated to a <strong>luxury suite<\/strong>, complemented by a <strong>lounge area<\/strong> for networking and a <strong>temporary bookstore<\/strong> with a museum-like mood.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/fabrizio-da-prato-moon-craters-white-progetto-micheli-1024x768.jpg\" alt=\"\" class=\"wp-image-7863\" style=\"width:1130px;height:auto\" srcset=\"https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/fabrizio-da-prato-moon-craters-white-progetto-micheli-1024x768.jpg 1024w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/fabrizio-da-prato-moon-craters-white-progetto-micheli-300x225.jpg 300w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/fabrizio-da-prato-moon-craters-white-progetto-micheli-768x576.jpg 768w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/fabrizio-da-prato-moon-craters-white-progetto-micheli-1536x1152.jpg 1536w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/fabrizio-da-prato-moon-craters-white-progetto-micheli-800x600.jpg 800w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/fabrizio-da-prato-moon-craters-white-progetto-micheli-700x525.jpg 700w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/fabrizio-da-prato-moon-craters-white-progetto-micheli.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">At the Viero Decoratives headquarters. A backstage moment during the design of the wall for INOut Rimini 2025.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Viero Decoratives contribution: scenographic walls and bespoke material craftsmanship<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Within this environment\u2014designed to surprise, move and create value\u2014<strong>Viero Decoratives<\/strong> joins as a <strong>partner<\/strong> for the creation of the project\u2019s <strong>imposing, scenographic walls<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the occasion, Viero Decoratives proposes the<a href=\"https:\/\/www.vierodecoratives.com\/effetti\/moon-craters\/\" data-type=\"link\" data-id=\"https:\/\/www.vierodecoratives.com\/effetti\/moon-craters\/\"> <strong>Moon Craters<\/strong><\/a> effect in a <strong>new total-white version<\/strong>. Created with <strong><a href=\"https:\/\/www.vierodecoratives.com\/products\/vxf\/\" data-type=\"link\" data-id=\"https:\/\/www.vierodecoratives.com\/products\/vxf\/\">VXF<\/a><\/strong> and <a href=\"https:\/\/www.vierodecoratives.com\/products\/vixalit-500\/\" data-type=\"link\" data-id=\"https:\/\/www.vierodecoratives.com\/products\/vixalit-500\/\"><strong>Vixalit 500<\/strong> <\/a>lime-based products, the effect\u2014known for its <strong>matte, tactile<\/strong> appearance\u2014has been customised for the client in <strong>RAL 9016<\/strong>. The result is <strong>sophisticated and contemporary<\/strong>, yet <strong>poetic<\/strong>, reinterpreting the captivating pattern of <strong>lunar craters<\/strong> in an evocative, <strong>pure white<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"750\" src=\"https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/team-partners-zuozo-mattina-marino-da-prato-1024x750.jpg\" alt=\"\" class=\"wp-image-7866\" srcset=\"https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/team-partners-zuozo-mattina-marino-da-prato-1024x750.jpg 1024w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/team-partners-zuozo-mattina-marino-da-prato-300x220.jpg 300w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/team-partners-zuozo-mattina-marino-da-prato-768x563.jpg 768w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/team-partners-zuozo-mattina-marino-da-prato-700x513.jpg 700w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/team-partners-zuozo-mattina-marino-da-prato.jpg 1282w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">At the Viero Decoratives headquarters. A backstage moment during the design of the wall for INOut Rimini 2025.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The team and on-site application<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The application\u2014designed by the Viero Decoratives team, which includes <strong>decorators Fabrizio Da Prato<\/strong> and <strong>Angelo Marino<\/strong>\u2014will be executed in the days leading up to the opening of the fair by two skilled <strong>Tuscan applicators<\/strong>, partners of Viero Decoratives: <strong>Carlo Zuozo<\/strong> and <strong>Tony Mattina<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/Moon-Craters-x-INOut-Rimini-2025-Viero-Decoratives-partner-Simone-Micheli-768x1024.jpg\" alt=\"\" class=\"wp-image-7859\" style=\"width:1130px;height:auto\" srcset=\"https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/Moon-Craters-x-INOut-Rimini-2025-Viero-Decoratives-partner-Simone-Micheli-768x1024.jpg 768w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/Moon-Craters-x-INOut-Rimini-2025-Viero-Decoratives-partner-Simone-Micheli-225x300.jpg 225w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/Moon-Craters-x-INOut-Rimini-2025-Viero-Decoratives-partner-Simone-Micheli-1152x1536.jpg 1152w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/Moon-Craters-x-INOut-Rimini-2025-Viero-Decoratives-partner-Simone-Micheli-1536x2048.jpg 1536w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/Moon-Craters-x-INOut-Rimini-2025-Viero-Decoratives-partner-Simone-Micheli-600x800.jpg 600w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/Moon-Craters-x-INOut-Rimini-2025-Viero-Decoratives-partner-Simone-Micheli-700x933.jpg 700w, https:\/\/www.vierodecoratives.com\/wp-content\/uploads\/2025\/10\/Moon-Craters-x-INOut-Rimini-2025-Viero-Decoratives-partner-Simone-Micheli-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Moon Craters effect total white<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Watch the tutorial video and get in touch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Are you a professional<\/strong> eager to bring the <strong>Moon Craters<\/strong> effect to your walls?<br>Explore the <strong>dedicated pages<\/strong> on our website and, by watching the <strong><a href=\"https:\/\/www.vierodecoratives.com\/video-tutorials\/\" data-type=\"link\" data-id=\"https:\/\/www.vierodecoratives.com\/video-tutorials\/\">tutorial video<\/a><\/strong>, discover every step of the classic version of this effect: our decorators guide you through creating a wall with powerful <strong>aesthetic and emotional<\/strong> impact.<br>More questions? <strong><a href=\"https:\/\/www.vierodecoratives.com\/contacts\/\" data-type=\"link\" data-id=\"https:\/\/www.vierodecoratives.com\/contacts\/\">Contact us<\/a><\/strong> for full information about our products and the world of Viero Decoratives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viero Decoratives is the strategic partner for architects and interior designers working in the luxury sector, thanks to the excellence of its products and a unique, unmistakable blend of innovation, craftsmanship, aesthetics, and attention to raw materials that has always driven the brand\u2019s vision.<\/p>\n","protected":false},"author":6,"featured_media":7859,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[373,270,367,368,372,363,262,156,365,360,362,364,366,65,361,370,369],"class_list":["post-7856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-brand-architect-partnership","tag-cromology-italia","tag-decorative-finishes","tag-decorative-walls","tag-finiture-pareti-base-calce","tag-inoutrimini","tag-lime-based-finishes","tag-marmorino","tag-moon-craters-effect","tag-professional-wall-finishes","tag-simone-micheli","tag-thats-the-point-luxury-suite","tag-the-hospitality-community","tag-viero-decoratives","tag-viero-decoratives-simone-micheli-partnership","tag-vixalit-500","tag-vxf"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/posts\/7856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/comments?post=7856"}],"version-history":[{"count":8,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/posts\/7856\/revisions"}],"predecessor-version":[{"id":7873,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/posts\/7856\/revisions\/7873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/media\/7859"}],"wp:attachment":[{"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/media?parent=7856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/categories?post=7856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vierodecoratives.com\/it\/wp-json\/wp\/v2\/tags?post=7856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}