viero decoratives company and history

Viero Atelier Showroom

Exclusive Spaces to Inspire, Design, and Share

Viero Decoratives offers support to its international partners in creating an exclusive showroom, designed according to the “Viero Atelier” concept guidelines. This is a strategic service aimed at strengthening the brand’s international presence, enhancing the retailer network, and providing international partners with a distinctive space to fully showcase the Viero identity.

The Italian Atelier

Each showroom is tailor-made in close collaboration with our team to highlight the quality and aesthetics of Viero Decoratives’ decorative finishes.

The surfaces, material effects, and coordinated color palette create a harmonious and professional atmosphere—ideal for welcoming architects, designers, decorators, and clients.

viero decoratives showrooms concepth

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Customized with the Viero Decoratives logo, the space is designed to be both comfortable and functional, featuring display areas for decorative samples, stands with LED-lit panels, and equipped zones for promotional materials and technical consultations.

The new Viero Decoratives showroom.

A comfortable and welcoming space surrounded by the exclusivity of Viero products, which, displayed and highlighted, become objects to admire, desire, obtain.

An orderly place, samples displayed on the walls with a sequence that is not only functional but aesthetic, with a wide availability of materials and information. A modular project that can adapt to spaces of any size, capable of characterizing working and commercial environments through the use of precise display elements and giving a strong personality to showrooms, stores, temporary stores, pop-up stores and corners in multi-brand stores.

A meeting place where the customers are at the centre, ensuring a feeling of hospitality, elegance, and modernity, where they can have a refined and immersive experience through colours, materials, and furnishings inspired by interior design and Italian style.

Sources of inspiration are the art workshops of times past, artists’ ateliers, design studios, normally reserved places, laboratories where ideas take shape, where creativity and imagination, emotion and poetry are the base for the shared work that has always characterized the design philosophy of Viero Decoratives. A place of work and exchange where to evaluate modern proposals thanks to an elegant, serene, and discreet design approach.

Thanks to the study of materials and the painstaking research of detail, Viero Decoratives interprets design through the fusion of different inspirations, eras, and places from history and the unmistakable Italian style.

The Viero Decoratives atelier is a place where expressive languages can fuel creativity, in a continuous dialogue between imagination, ingenuity, and rationality. A pulsating space where hands, design, and emotions work together, blend and complement one another, generating new decorative and stylistic design solutions.