viero decoratives company and history

Wall Decorative Effects

Trendsetting wall decorative effects

Viero’s collections represent an itinerary that leads from the material to the coining of new lifestyles, in a continuous dialogue between tradition and modernity.

The beauty of the past is combined with the modern, creating innovative solutions. Through the decorative product you will experience the emotion of being part of this exclusive proposal that goes beyond the product itself and responds to the desire for exclusivity typical of the ‘Made in Italy’ in the world. In this way Viero becomes a global trendsetter of Italian décor

Classic Decorative Effects

The “Classics” line offers standard decorative wall finishes inspired by the most traditional effects in the Viero Decoratives range. Each finish is defined by its original nature: the final aesthetics of the wall emerges directly from the material’s application, enhancing its texture and intrinsic quality.

Mix & Play Decorative Effects

Mix and Play is a family of contemporary decorative wall finishes, created through the skilful combination of multiple products. Thanks to the freedom to combine different materials, peculiar decorative effects come to life, perfect for those who want to customise wall surfaces with originality and character.

Viero Decoratives Collections

The Viero Decoratives collections of decorative finishes showcase the creative approach of the exclusive Made in Tuscany inspirational lines: Petra Apuana, Terre Etrusche, Bolgheri and Setae Lucensis.

Opere d'Autore

The Opere d’Autore are true artistic creations executed directly on the wall by our master decorators and international partners, using Viero Decoratives products. In this collection, wall decoration meets contemporary art, creating unique, unrepeatable surfaces for exclusive, prestigious environments.

Discover V-Collective Community

Joining V-Collective means becoming part of an international network that shares values and passions for walls, finishes, and surfaces understood as creative and design spaces.