V-Collective
V-Collective is the community for those who rely on the products and vision of Viero Decoratives in the field of decorative finishes, wall plasters, and the aesthetics of architectural surfaces.
A digital environment created to bring together the brand’s international partners and provide them with exclusive content: design inspirations, technical insights, color trends, tutorials, and stories dedicated to the exploration of materials.
The project takes shape through a quarterly editorial newsletter designed to create a collective narrative made of inspiration, expertise, and surface research.
The international community of Viero Decoratives
Within V-Collective, designers, architects, interior designers, companies, craftsmen, decorators, retailers, creative professionals, and interior design enthusiasts from more than 50 countries coexist.
All united by the same vision: transforming environments into identities, materials into atmospheres, and surfaces into unique experiences.
Join V-Collective. Subscribe to the Newsletter
Joining V-Collective means becoming part of an international network that shares values and passions for walls, finishes, and surfaces understood as creative and design spaces. By becoming a member of the community and subscribing to the newsletter, you will receive:
- exclusive advice and insights from our experts
- updates on trends, aesthetics, and new inspirations for walls and surfaces
- practical content and video tutorials on techniques, decorative effects, and material finishes
- structured focuses on decorative finishes and application systems
- previews of upcoming Viero Decoratives news and events
Discover the Viero Masters
Within V-Collective there are also the Viero Masters: wall artists selected for their ability to embody the vision and excellence of Viero Decoratives worldwide.
Through the newsletter and our social channels, the Viero Masters share projects, details, application approaches, and a surface culture that combines method and imagination with the community.
Many perspectives, one shared vision
V-Collective brings together a plurality of perspectives, skills, and cultures.
It is an international community made up of professionals active in more than 50 countries who recognize the wall as a creative space capable of defining an environment and becoming a distinctive element of a project.
These are the values that unite us
Shared knowledge
V-Collective promotes an ongoing and collaborative dialogue between industry and design to facilitate the spread of knowledge related to decorative finishes and strengthen the vision of the wall as an architectural element capable of defining the personality of environments.
Material at the center
Interest in materials and their functional and aesthetic possibilities is the core from which V-Collective comes to life and around which the newsletter content revolves: texture, light, atmosphere, performance, finish, and durability.
The applicator, interpreter of the material
In V-Collective, the applicator is considered an author capable of interpreting materials, techniques, and projects with sensitivity and expertise. The Viero Masters represent this idea in an exemplary way.
The beauty of dialogue
A collective brings together identities that do not disappear but rather become stronger through comparison and exchange. Every member of V-Collective brings vision, technique, and sensitivity into a larger, collective, and shared narrative. Every contribution does not speak only for itself, but contributes to a common and international imagination.