VIERO MASTER - INDIA
Tarun Shah
Working with decorative surfaces is, for me, a journey of continuous experimentation, where colours, textures and materials become tools for storytelling.
I specialize in lime-based finishes and bespoke applications, and my greatest satisfaction comes from transforming architects’ concepts into customized surfaces capable of elevating spaces.
I believe that the role of the decorator today is to bring together tradition and innovation, balancing artistic research with technical rigor. Acting as a bridge between imagination and reality, I translate architectural visions into solutions that combine functionality with aesthetic value.
Vision
My approach is driven by curiosity, sensitivity towards space and a deep relationship with materials.
Continuous experimentation with product applications allows me to create new effects and stay one step ahead in a competitive market, anticipating the needs of tomorrow’s design environments.
Being part of the Viero Masters is both an honour and a responsibility. It means contributing to a decorative language that combines Italian craftsmanship with the aspirations of contemporary design, while continuing to learn and grow together with the wider Viero family
“Every surface hides a story: our mission is to make it unforgettable.”
Decorations
ALAYA, CHANDIGARH - INDIA
Made with: Marmorin
FLINT, CHANDIGARH - INDIA
Made with: Marmorin + M. Extra + Viero Vel
MR PRAMOD LAMBHA, CHANDIGARH - INDIA
Made with: Marmorin + Allure
Biography
Active in the decorative coatings industry since 2010, Tarun Shah began his journey through the world of premium Italian finishes with Viero Decoratives. In 2017, he started importing products directly from Italy and, in 2018, founded Effeti Di Design Pvt Ltd, transforming his business from a sole proprietorship into a structured company.
Over the years, he has specialized in lime-based finishes and mineral coatings, developing expertise that combines technical mastery with creative experimentation.
His work is driven by the ability to translate architects’ visions into bespoke decorative solutions, creating a bridge between design concepts and practical application.
Today, he leads a team of professionals, applicators and contractors, delivering premium finishes across India. At the same time, he continues to expand a network of dealers and partners to promote the growth of Italian decorative products within the Indian market.
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