VIERO MASTER - TAIWAN
Hiro Chen
Cohesion, fusion and connection are the three words that define my approach to materials and space.
Every surface is born from the encounter between different materials, visions and sensitivities, taking shape through continuous dialogue between those who imagine a space and those who transform it into a visible and tactile experience.
My relationship with architects and designers is a true design symbiosis. They define the structure and vision of a space, while we give soul to its surfaces through warmth, expression and material depth.
Vision
Every project begins as an active conversation with space. Our role is to interpret materials, understand how to combine them and integrate them authentically into interior design.
Every day we work with walls and learn how to make them come alive. I often say that we shape the expressions of walls, turning them from simple coverings into atmosphere, identity and presence.
Being selected as a Viero Master is a great satisfaction and confirms that I am moving in the right direction.
“Concrete is born cold and motionless: our mission is to give it warmth, texture and expression.”
Decorations
RICHLITE R-LAB, TAICHUNG - TAIWAN
Made with: Allure + Style +Travertine + Ghibli + Lithos
KALM DESIGN SHOW ROOM, TAICHUNG - TAIWAN
Made with: M. Hydro + M. Extra + Lithos + M. Satin + Con-tatto + Allure + Rusten Finish Nova + Travertine + Ghibli
CHU-SHANG AREA TEA HOUSE, NANTOU – TAIWAN
Made with: Ghibli + Allure
Biography
Hiro Chen began his career as a chef, dedicating many years to Japanese-Western fusion cuisine, an area closely linked to his personal and cultural background.
Shortly before the Covid pandemic, he decided to change his professional path and focus on interior environments.
Together with his wife, during a period in which health and the quality of domestic spaces became increasingly important, he started exploring ways to create healthier and more welcoming living environments.
This research led him to discover Japanese plasters and later meet one of the industry’s pioneers, who introduced him to the aesthetic and material value of decorative surfaces in interior design.
Through the president of On the Wall in Japan, he was introduced to the world of Viero Decoratives, opening the door to a new universe of materials, techniques and design possibilities.
He likes to describe his transition from cooking to decoration as a change of tools: no longer chef’s knives, but new symbolic tools with which to continue creating emotions for people.
Today, he develops increasingly bespoke interior projects capable of bringing warmth, light and a deeply human atmosphere into living spaces.
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